Why are maps so important in Mortgage MarketSmart?

Megan Horn -

Maps make it easy to understand and use complex data like mortgage market intelligence. Maps reveal market trends and patterns that are difficult to see within rows and rows of spreadsheet data. Maps make it easy to communicate strategies and expectations with people who are not professional data analysts. Maps are particularly useful in an industry like the mortgage industry, where the consumer and sales resources are connected by the ultimate “place-centered” product: a home. 

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