Get to Know Our Data

Megan Horn -

The real power of Mortgage MarketSmart comes from the comprehensive iEmergent market intelligence—mortgage forecasts, HMDA data, and demographics—at its core.
 
To view the data available in your account, go to the “Datasets” tab on the MarketSmart Toolbar. Here you’ll find various types of data that can be added to your map.
 
You’ll find the following dataset types by county, census tract, and CBSA (MSA)*:

  • HMDA Historical Data
  • All Purchase Forecasts
  • Owner Occ/Non-Owner Occ Purchase Forecasts
  • Race/Ethnicity Purchase Forecasts
  • Loan Type Purchase Forecasts
  • Loan Size Purchase Forecasts
  • Borrower Income Level Range Forecasts
  • Competitive Landscape Metrics
  • Refinance Range Forecasts
  • And more

Mortgage Market Smart's forecasts, in combination with other household and economic demographics, produce a wide range of relevant market and market segment metrics that are used by lenders to make market comparisons and assign market priorities. Some of these metrics include: Five-Year Purchase Mortgage Loan and Mortgage Dollar Projections – All forecasts include projections of purchase mortgage loans and purchase mortgage dollars for five years.

  • Purchase Average Loan Size (PALS) – The Purchase Average Loan Size is calculated for each forecasted year. Although related to the average home prices in a market, PALS are preferable to Home Price Indexes because they quantify the opportunity for lenders, as opposed to looking at all real estate transactions including cash.
  • Mortgage Generation Rates (MGR) – The rate at which markets generate mortgages. Together, the Purchase Mortgage Generation Rate (PMGR) and the Refinance Mortgage Generation Rate (RMGR) equal the unique Mortgage Generation Rate of a market.
  • Purchase Mortgage Density of Loans (PMD - Loans) – The density per homeowners (1,000 homeowners) of loans generated in a market each year. This metric allows for easy comparison between geographies of different sizes.
  • Purchase Mortgage Density of Dollars (PMD - Dollars) – The density per homeowners (per 1,000 homeowners) of dollars generated in a market each year. This metric allows for easy comparison between geographies of different sizes.
  • Mortgage Velocity Index (MVI) – The rate of growth of mortgage loans in a market over the next five years. The MVI is used to easily understand how quickly one market is growing in loan units compared to the U.S.
  • Mortgage Opportunity Index (MOI) – The rate of growth of mortgage dollars in a market over the next five years. The MOI is used to easily understand how quickly one market is growing in loan dollars compared to the U.S.
  • Competition Ratios – Metrics that compare the competitive landscape in markets:
    • Loan-to-Lender Ratio: This most basic competitive metric quantifies the number of loans per lender in each geography (tract, county, CBSA, etc.).
    • Lender Concentration Score: This metric clarifies how much a market is controlled by the top lenders, specifically what % share of the market is controlled by the Top 5 lenders.
    • Lender Fragmentation Score: Defines the % share a lender would need in order to become a Top 5 lender in a market.
  • Sales Force Coverage Ratios – Ratio of the size of a sales force to the lending opportunity in a market, either in mortgage units or mortgage dollars.
  • Market Priority Score – The score assigned to a market by weighting a variety of market metrics. The Market Priority Score is often utilized when comparing and ranking markets to determine priorities for expansion and resources.
  • Refinance Relationship Ratios (RRI) – Unique market indicators that help lenders anticipate refinance levels.
  • New Construction Demand Ratios (NCR) – Growth ratios that assess future new construction lending potential.
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